Philanthropy Journal - Resources Articles

Integrating philanthropy with business

Fri, 28 Nov 2008 08:05:00 -0500

Social responsibility ‘think tank’ founder Sam Taylor discusses how companies can better align their philanthropy and cause-related marketing with their business objectives.

Determining CEO pay

Fri, 28 Nov 2008 08:00:00 -0500

With excessive salaries for nonprofit executives raising eyebrows recently, an article published by BoardSource helps nonprofits determine whether CEO salaries are fair and reasonable.

Creating identity on the Internet and beyond

Tue, 25 Nov 2008 13:44:58 -0500

As new technology is introduced and social-media sites expand their cyber nets, how can a nonprofit organization with limited people power keep pace?

Building membership with social media

Fri, 21 Nov 2008 10:49:36 -0500

Bob Cramer of social-media solutions provider ThePort Network Inc. explains how ‘socially enabling’ an existing web presence can engage supporters and improve communications.

Mastering the online ‘ask’

Fri, 21 Nov 2008 10:41:40 -0500

An article by Rebecca Ruby of Network for Good teaches nonprofits how to play up the ‘Donate’ sections of their websites to keep potential donors from scrolling by.

Five steps for launching planned-giving programs

Fri, 14 Nov 2008 13:08:01 -0500

Getting the word out to donors about planned-giving programs can significantly expand opportunities for nonprofits, says Chris McLeod, vice president of the Greater Charlotte Cultural Trust.

Unlocking the mystery of online tools

Fri, 14 Nov 2008 12:56:20 -0500

As online communications gain prominence, nonprofits are in greater need of information about Internet-based donor behavior.

It’s time to embrace ‘branding’

Fri, 14 Nov 2008 10:16:20 -0500

Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.

New endowment accounting measures

Sun, 09 Nov 2008 10:47:08 -0500

Nonprofit accounting adviser Cindy Bertrand discusses new legislation that may have a significant effect on nonprofit endowments.

Successful fundraising in tough times

Sun, 09 Nov 2008 10:39:55 -0500

By refocusing on existing supporters and telling about your organization’s impact, it’s possible to weather economic storms, says fundraising consultant Gail Perry.