December 5, 2008


Creating identity on the Internet and beyond

Joleen Deatherage As new technology is introduced and social-media sites expand their cyber nets, how can a nonprofit organization with limited people power keep pace?

General Marketing Tips

Creating core marketing messages

Nonprofit mission statements and marketing messages are distinctly different. Consultant Cindy Sink discusses how to unearth and communicate clearly an organization’s core message.

Media Relations

Media relations in an election year

Getting media attention during an election year is not without its challenges. But with a focus on public policy issues, nonprofits can be viewed as experts and garner much needed media attention.


Online/Email Marketing

Tips for nonprofit blogs

Online-marketing expert Michael Hoffman provides 11 tips to help ensure your nonprofit makes the most of its blog.

Messaging/Branding

It’s time to embrace ‘branding’

Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.


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Nonprofit Jobs

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Resource Directory

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December 9 - The next wave of philanthropists: The Millennials, details

Lunch 'n' Learn

December 4 - Women’s giving power: Bigger, better, bolder, details


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